Barratt Homes face prosecution over huge hoarding

Advert erected despite refusal of planning permission

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Barratt Homes are risking prosecution following their decision to place large advertising hoardings on the side of the derelict Westgate House on the corner of the A4 and Ealing Road.

Westgate House is part of the old Beecham's site, bought by Barratt Homes in 2003. The company applied for permission to place hoardings on the side of the buildings last year. However, councillors on the Brentford and Isleworth Planning Committee refused permission, citing a number of reasons including danger to traffic on the A4 and M4 if motorists were distracted by the advertisements.

Barratt's have lodged an appeal against the committee's decision but have gone ahead and erected the advertisements, which measure over 44m by 26m and are brightly illuminated at night . Adverts that are displayed without consent constitute a criminal offence and can result in prosecutions. has learned that the Council have commenced an enforcement investigation into this and other large advertisement structures on and around this junction - many of which could result in prosecutions.

The news will come as a blow to the housebuilders, who have seen their plans for 1000+ apartments to be built on the site, now called the North Brentford Quarter, face criticism from councillors concerned at the loss of a potential employment site - a subject to be debated at the next meeting of Hounslow Council's Sustainable Development Committee.

Feb 4 2005