Councillors approve new Lucozade sign

Famous advertisement set to re-appear

Local councillors have given the go-ahead for a new Lucozade sign to be constructed alongside the M4.

The Highways Agency had objected to the scheme to replace the sign, removed in September from its home of 50 years along the A4. They claimed that the sign will distract drivers travelling along the elevated section of the M4 and could be a cause of accidents.

However, council officers recommended approval of the scheme, pointing out that the new location is furthur from the slip road junction than the old sign and therefore in a safer place.

The siting of advertisements alongside main roads has proved controversial. Adverts are generally limited to six words, although there are no specific controls on images used. Hounslow councillors have refused permission for some large illuminated advertisements, although these decisions are often reversed on appeal.



How the sign could look from the M4 - a computer generated image of the new location.

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