Massive Development Proposed for Sega Building Site

Over 1,000 flats could be built next to Brentford Community Stadium

Massive Development Proposed for Sega Building Site
A visualisation of the scheme from the developer


New Owner of Sega Building Considering Redevelopment

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A proposal is being made to build six tower blocks up to 23 storeys high on the site of the Sega Building in Brentford.

The scheme would be a mixed-use development and would include around 1,000 flats as well as retail, commercial and industrial space next to the Brentford Community Stadium.

The scheme also envisages the possibility that a Lionel Road Station could be opened at the western end of the development. How this station would be funded is not made clear in documents submitted by the applicant but it is understood it may be partially or fully paid for by the Community Infrastructure Levy paid by a developer as a condition of being given planning permission.

The plans have been drawn up by Brentford Opportunity Sarl which has submitted a scoping report to Hounslow Council outlining its proposal and which the borough has five weeks to respond to. In the report the applicant says that it intends to submit a detailed application for a residential-led development with up to 3,200 m2 of general industrial floorspace, up to 2,000 m2 of office floorspace and up to 1,500 m2 of retail floorspace.

The emerging plans for the scheme envisage six blocks between the M4 and the stadium ranging from 17 storeys to 23 storeys with the tallest block 89 metres high on the western side. The suggested new train station would be in the podium of the tallest block which it is claimed justifies the extra height.

Map showing location of Sega Building development scheme
Map showing location of Sega Building development scheme

There would be a new station square to the southwest corner of the site of and a pedestrian walkway away from the M4 to the south eastern area of site and an additional walkway along the southern area of site to link the two areas of public realm.

The scoping report acknowledges that there will be issues raised by the development with regard to heritage assets such as Kew Gardens, Gunnersbury Park and Strand on the Green.

It is currently anticipated that the scheme would be constructed as a single phase with the anticipated first year of completion in 2026 and last completion 2027 if planning permission is granted on schedule.

The Sega Building in Brentford
The Sega Building in Brentford

The site covers a total area of approximately 1.62 ha and is comprised of two adjoining plots of land that front the Great West Road (A4) and are known as 27 Great West Road, and 1053 Great West Road. It is broadly rectangular in shape and currently comprises a multi-let office building that was the Sega HQ (27 Great West Road), and a warehouse (1053 Great West Road), as well as 250 car parking spaces and storage areas.

Designs for the tower blocks from the developer's scoping report
Designs for the tower blocks from the developer's scoping repor

Last year the 100,000 sq ft office block which was the headquarters of Sega’s European operations was bought by Tikehau Capital and Areli Real Estate for a price believed to be in the region of £40 million. It is understood that these two companies are associated with the applicant Brentford Opportunity Sarl. At the time of the acquisition Rob Tincknell of Areli Real Estate said in an interview with Property Week magazine that it would be suitable for a mixed use development with ‘the potential for 500 homes, and it could be for a lot more’.


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May 13, 2022

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