Over 1,000 Homes Cleared for Development in Brentford

Planning committee approves Sega and Griffin Park schemes

Visualisation from the developer of the approved design for the Sega site

September 5, 2025

Hounslow Council’s planning committee has unanimously approved two major housing developments in Brentford, paving the way for more than 1,000 new housing units in the area. At its meeting this Thursday (4 September), councillors unanimously gave the green light to revised plans for the former Sega site on Great West Road and the historic Griffin Park stadium.

The redevelopment of the former Sega building, known as Brentford Works, will transform the site into a mixed-use neighbourhood featuring five residential towers ranging from 15 to 19 storeys. The scheme includes 856 new flats, with 266 designated as affordable through a mix of Social Rent and Shared Ownership tenures.

The £500 million scheme, brought forward by Areli Group and Tikehau Capital, aims to transform the site into a vibrant new neighbourhood within the Golden Mile.

In addition to housing, the development will deliver commercial space, creative studios, and a new public square named Golden Mile Square. Land has also been safeguarded for a future station on the proposed West London Orbital Line.

Visualisation of Brentford Works Scheme looking east along the A4/M4 submitted with the application

Planning officers recommended approval following amendments to address concerns raised by Brentford FC and heritage bodies. Changes included the removal or reorientation of south-facing balconies overlooking the football stadium and the addition of screening measures. While the overall height and massing remain unchanged, council officers concluded that the “less than substantial harm” to heritage assets was outweighed by the scheme’s public benefits.

The development is expected to generate approximately £20 million in Community Infrastructure Levy (CIL) payments, alongside further Section 106 contributions to support local infrastructure and services.

During the meeting, councillors described the scheme as “good but not perfect.” One criticism was directed at conservation organisations such as Historic England, whose objections to an earlier proposal led to its refusal and a subsequent reduction of 30 affordable units in the revised plans.

Max Mosley, who represents Brentford East, voiced strong support for the project, stating, “I wanted to use this opportunity to push back against what I think are professional blockers chipping away at the homes that we need for our residents. I think it's wrong that the postcard views are weighed more heavily than the right for people to have shelter. So, despite all of this, what is left before us tonight is still a fantastic project. I'm delighted that this is going to be built in our wards.”

The application received unanimous support from the committee, with eleven councillors voting in favour. Two members were ruled ineligible to vote due to arriving late.

Will Robinson, Head of Development at Areli Group said, “The team have actively engaged with the local community and we are pleased to see the project so well supported by the local authority and our neighbours, Brentford FC. Through this engagement, the scheme design was significantly improved, while remaining deliverable and aligned with current market needs.

" Brentford Works is a key development within the exciting Golden Mile 100 Year Renaissance project which we all believe will be the next major regeneration district in London and we look forward to a continued positive relationship with the Council and other stakeholders”

Following the approval for the Sega scheme, EcoWorld London also secured permission l for its plans to redevelop Griffin Park, the former home of Brentford Football Club for over 115 years. The scheme will deliver 149 new housing units, including 30 offered at discounted market rates to help local residents access home ownership. There will be108 flats spread across three apartment buildings up to six storeys high and 41 houses arranged in 11 terraces throughout the site.

A key feature of the development is a new community park designed with input from local residents and Bees supporters. The park will include:

• A central space celebrating Griffin Park’s footballing legacy
• Over 100 new trees and wildlife-friendly planting
• Open green areas for families
• Safe, landscaped walking routes connecting to surrounding streets

Plan of the Griffin Park Development . Picture: EcoWorld

The plans, developed in collaboration with HTA Design, double the number of homes previously proposed for the site and offer a broader mix of housing options. The neighbourhood will incorporate sustainable features such as solar panels, EV charging points, and low-carbon heating systems. The project is expected to achieve a 60% reduction in carbon emissions and a 50% increase in biodiversity, contributing to improved air quality in the area.

All thirteen councillors on the committee voted in favour of the Griffin Park application.

A visualisation of the Griffin Park development. Picture: Ecoworld

Robin Goodlet, Managing Director at EcoWorld London, said, “Griffin Park is a place full of memories for Brentford fans and local residents, and we’re proud to be turning it into a neighbourhood that honours its legacy while looking to the future. With planning now approved, we’re excited to get started and deliver new homes, green space, and better connections for the community. This is a major step forward for Brentford, and we’re committed to making it a place people are proud to call home.”