|"Dementia Friends" Campaign|
One in three over 65 will develop dementia
West London Mental Health NHS Trust is backing the new Dementia Friends campaign, launched today, aimed at helping people develop a greater understanding of dementia and supporting those living with the condition.
Dr Sujoy Mukherjee, consultant psychiatrist and clinical lead for dementia at the West London Mental Health NHS Trust, said: “One in three of us over the age of 65 will develop dementia - an incredibly high statistic. But people with dementia can live well, and it is the responsibility of the rest of the community to help them do so.”
Dr Mukherjee added: “It is only by personally understanding the issues that people living with dementia face, can we fully appreciate the challenges they have to overcome on a day-to-day basis. This is why West London Mental Health NHS Trust, as part of a national drive, is pledging to ensure every member of staff has at least a basic awareness of dementia. We’ve also started a strong internal awareness drive to ensure all staff are aware of the campaign and to assist them to become friends if they wish to.”
Dementia Friends is an Alzheimer’s Society initiative launched in 2013 aimed at increasing understanding and awareness of the condition. The new campaign aims to raise awareness and help create a network of one million Dementia Friends across England by 2015. As part of the campaign, adverts will appear on TV and online from today (7 May 2014).
For further information on the campaign and how to become a Dementia Friend, please visit www.dementiafriends.org.uk
May 13, 2014