Idea is to place it on the new nine storey car park building
A visualisation of how the sign might look. Picture: John Dale
A petition has been started to gain support for the idea of moving the landmark Lucozade sign that used to sit beside the A4/M4 at Brentford back to the area.
John Dale, who started the petition, wants it to be placed on the side of the new car park building on the High Street. Developers Ballymore believe a mural will reduce the negative impact of the building but John is proposing a more radical solution.
John who runs the Brentford Today & TV/Facebook group says, “It was Brentford's most famous landmark – the Lucozade sign which sat alongside the Golden Mile's A4 and M4. Now it lies in a museum. Let's raise it from the dead it and restore it to its full glory for all the world to admire again. It's more than an advert, it's a work of art, part of Brentford's culture.
“As the town centre is redeveloped, the constructors Ballymore say they want to use Brentford's history to turn it into a cultural hub. Here's their chance! They can restore the town's most iconic image – and at the same time give more of a role to the nine-storey car park they've built on the High Street. They want the car park to be a "gateway". The Lucozade sign really was a gateway, a brilliant one seen by millions, perhaps billions. And now it can be a gateway again.”
He believes that bringing the sign back to Brentford would attract national and even global media attention to the redevelopment of the town adding, “ Brentford needs a big, bold imaginative gesture. This is it.”
He accepts that it may not be possible to bring back the original sign but says it the identifying message of welcome to Brentford that really counts.
Dock Road car park. Picture: Ballymore
This petition is addressed to Ballymore and Hounslow Borough Council.
To sign the petition click here - there were 18 signatures at the time of writing.
We have contacted Ballymore for comment.
Like Reading Articles Like This? Help Us Produce More
This site remains committed to providing local community news and public interest journalism.
Articles such as the one above are integral to what we do. We aim to feature as much as possible on local societies, charities based in the area, fundraising efforts by residents, community-based initiatives and even helping people find missing pets.
We’ve always done that and won’t be changing, in fact we’d like to do more.
However, the readership that these stories generates is often below that needed to cover the cost of producing them. Our financial resources are limited and the local media environment is intensely competitive so there is a constraint on what we can do.
We are therefore asking our readers to consider offering financial support to these efforts. Any money given will help support community and public interest news and the expansion of our coverage in this area.
A suggested monthly payment is £8 but we would be grateful for any amount for instance if you think this site offers the equivalent value of a subscription to a daily printed newspaper you may wish to consider £20 per month. If neither of these amounts is suitable for you then contact email@example.com and we can set up an alternative. All payments are made through a secure web site.
One-off donations are also appreciated. Choose The Amount You Wish To Contribute.
If you do support us in this way we’d be interested to hear what kind of articles you would like to see more of on the site – send your suggestions to the editor.
For businesses we offer the chance to be a corporate sponsor of community content on the site. For £30 plus VAT per month you will be the designated sponsor of at least one article a month with your logo appearing if supplied. If there is a specific community group or initiative you’d like to support we can make sure your sponsorship is featured on related content for a one off payment of £50 plus VAT. All payments are made through a secure web site.
March 19, 2021